You have to think of roasted coffee as produce rather than a non-perishable. An apple, a head of lettuce, coffee. Say it out loud and merge those worldviews together. Coffee will go bad. Again, coffee is best between 4-10 days after the roast. Your Joe By Schmo coffee bags have the roast date on the front of the package. Our concept is that you are using those beans in the first two weeks.

If you are trying to stretch your coffee freshness beyond 10 days, here is a great idea:

A Canister that cans the least amount of air is best

You want your coffee to be unexposed to air. So a great idea is to grab a canister that will hold all your beans with as little air as possible. Even then, once you pull out some of your beans to brew, that much more air is canned inside with the remaining beans.

Here is a canister we've been using recently that resolves the air issue. With the Evak canister by Prepara, your lid has a one-way valve that evacuates air but prevents air from passing into the canister. When you open the canister to pull out some beans, resettle the remaining beans and push the lid back down even lower. We recommend the Medium Short and Medium Tall canisters. The Medium Short stores 33.6 ounces, enough for a half pound of coffee. The Medium Tall stores 73.6 ounces, enough for a pound of coffee. Pick one up on Amazon for $10-20 depending on the size your choose.

We'll be running a freshness experiment in the next few weeks to compare various storage methods. But we're feeling like the Evak is a top-notch option for you.

All said and done, Joe By Schmo is still advising consumers to enjoy their beans before three weeks after roast. You're buying quality, drink it within its quality zone!